Case Studies

Find your category. See the results.

Thirteen real campaigns spanning home services, automotive, healthcare, legal, education, and more, each one proof of what the same strategy can do in your industry.

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A few additional wins aren't shown here. Some clients asked to keep their campaign details private to protect their competitive position, everything below is what I'm able to share.

Home Services1 Market · 6 Months · Apr–Oct 2024

Pest Control Solutions

Total TV · Website Attribution + OTT Retargeting

43%

of website visitors took further action on the site, in a category dominated by bigger-budget competitors.

An independently owned pest control company was getting squeezed by large, well-funded regional and national operators. They needed a cost-effective way to generate qualified leads during peak season without simply outspending the competition.

Local broadcast (A35-64) in morning, prime access, and news dayparts, weighted Mon–Tues

Premion CTV/OTT targeted to single-family homeowners with $150K+ household income

OTT retargeting to re-engage streaming viewers with display and pre-roll

Website attribution tracking visits to high-value pages, not just impressions

11.24M

Broadcast Impressions

1,045

Website Visits

43%

Took Further Action

+28%

CTR vs. Industry Benchmark

The bottom line: The blended campaign drove a real competitive advantage in a saturated category and kept business volumes consistent through what was otherwise a slow year for the client.

Why It Matters

This is the exact fight most independently owned local businesses are in: outgunned on budget by a national brand with better name recognition. The result shows that precision targeting plus local broadcast trust can close that gap without matching the big operator dollar for dollar.

Where Else This Works

Any owner-operated home services business (pest control, landscaping, cleaning, garage doors) competing against a franchise or private-equity-backed roll-up can run this exact playbook: local credibility up top, income-qualified retargeting underneath.

Travel & Tourism3 Test Markets · Sept–Nov 2021

Texas Tourism Bureau & Chamber of Commerce

OTT to Website · Arrivalist Visitation Attribution

visits tracked directly to the destination within the first 90 days of the campaign.

A Texas tourism bureau and chamber of commerce wanted to grow travel during their shoulder season and needed to attract a more affluent visitor who would stay longer, not just visit more often.

OTT targeted to Adults 35+ with household income of $100K+ in the top three test markets

Video and display retargeting to strengthen ad recall among exposed viewers

Arrivalist visitation data layered in with a 90-day look-ahead window

Origin-market analysis used to validate and reallocate budget toward true top performers

1.8M

Impressions

1,702

Exposed Website Visits

$26.61

Cost per Website Visit

Visits in First 90 Days

The bottom line: The client had assumed one of their test markets was underperforming and wanted to pull back. Arrivalist data proved that market was actually a top performer on length of stay, the campaign's real KPI, and reversed the decision before budget was cut.

Why It Matters

The most valuable outcome here wasn't the impression count, it was catching a wrong assumption before it cost the client money. Good attribution doesn't just prove a campaign worked, it corrects the client's own instincts when the data disagrees.

Where Else This Works

Any destination, chamber of commerce, or attraction trying to justify shoulder-season spend to a board or stakeholder group needs this kind of visitation-linked proof, not just reach numbers, to defend where dollars go next year.

Legal Services2 Markets · Jul–Sep 2022

Personal Injury Attorneys

OTT to Website · Streaming Retargeting

225 → 500

average monthly website visits, after shifting budget into retargeting instead of adding more of it.

A third-year streaming client wanted to know which part of their media mix was actually converting, so budget could shift away from underperforming channels toward what was working.

In-market-for-legal-services audience targeting

$10K per month directed to Premion plus retargeting

Geographically unique :30 creative for two separate office locations

Budget shifted from underperforming channels into streaming retargeting

225→500

Avg. Monthly Website Visits

Contact Requests

91%

Exposed HHs Visited Direct/Organic

$20

Cost per Website Visit

The bottom line: Shifting spend into retargeting more than doubled monthly website visits and drove more Contact Us page visits than the prior six months combined. The client added two more office campaigns, potentially doubling their total spend.

Why It Matters

This wasn't a bigger budget, it was a smarter one. Reallocating existing dollars into the channel proven to convert doubled results without asking the client for a dollar more, which is the easiest renewal conversation there is.

Where Else This Works

Law firms, and any high-ticket professional service where a single new client is worth thousands, should be running this same test: measure Contact Us conversions by channel, then move the budget, don't just add to it.

Higher EducationNorfolk DMA · Aug–Dec 2021

Tidewater Community College

OTT to Website · Unduplicated Reach

56%

of OTT reach was unduplicated, an audience the existing linear TV buy never touched.

As a large existing linear TV advertiser, the college wanted to reach a younger, 18–34 audience interested in continuing education, especially as pandemic uncertainty put pressure on enrollment.

OTT targeted by ZIP code to the 18–34, in-market-for-education audience

Layered on top of an already substantial linear TV buy

Attribution tracking direct responses to Apply Now and program pages

933K

Impressions

56%

Unduplicated OTT Reach

33,108

Exposed Website Visits

Cost per Website Visit

The bottom line: Even with a large linear spend already in place, OTT delivered 56% unique reach, an audience the linear buy alone never touched, while registrations held steady through a genuinely uncertain period for the school.

Why It Matters

The client's assumption going in was that a big linear buy already covered the market. The data proved otherwise. This is the case that gets a skeptical board to approve expanding past the channel they've always used.

Where Else This Works

Any institution (a college, a hospital system, a large regional employer) that already runs a heavy linear schedule and assumes it has the market covered should test this: streaming rarely replaces linear, it finds the households linear never reached.

Higher EducationKentucky · Statewide Geo-Fenced

Four Year University

CTV-Centric · Granular Attribution

345

unique Apply Now leads generated in 90 days, with zero wasted spend on out-of-state prospects.

A public flagship university had been running CTV through a walled-garden platform that couldn't provide the granular, page-level reporting or the precise in-state-only targeting they needed to avoid wasting spend on out-of-state prospects facing non-resident tuition.

Geo-targeting confined strictly to Kentucky, with zero DMA spillover into neighboring states

Pixels placed across multiple site pages for page-level attribution

Reporting built around unique users and unique IP-level visits, not platform-reported estimates

96%

Video Completion Rate

596K

Unique Users in 3 Months

345

Apply Now Leads in 90 Days

~20%

Internally Tracked Traffic Lift

The bottom line: The university's internal tracking credited the campaign with a nearly 20% traffic increase. That result led to an additional buy the same year, and the partnership has continued every year since.

Why It Matters

Precision mattered more than scale here. Every impression shown to an out-of-state viewer who'd face non-resident tuition was wasted spend, so the win wasn't reach, it was refusing to pay for the wrong audience.

Where Else This Works

Any business bound by a service territory, enrollment zone, or licensed market (universities, healthcare systems, real estate teams, franchise territories) should be this strict about geography before worrying about volume.

AutomotiveTop 10 Market · Apr–Jun 2022

Tier 3 Honda Dealership

OTT & Retargeting to Website

+12%

lift in website visits from retargeting alone, the data point that turned a one-month trial into a standing quarterly buy.

The dealership's cable buy wasn't generating a good response and, worse, came with no tangible reporting to prove it either way.

Budget cost-shifted from a cable buy into Premion CTV/OTT with retargeting

Auto Intenders audience segment

Two creative versions tested head-to-head

290K

OTT Impressions

905

Exposed Website Visits

$12.42

Cost per Visit

+12%

Visit Lift from Retargeting

The bottom line: What started as a one-month trial, run specifically because the client couldn't get real numbers out of cable, turned into a standing quarterly buy once attribution proved it was working.

Why It Matters

The real problem was never the medium, it was the absence of proof. Once the dealership could see reporting down to visits and clicks, a one-month test became a recurring line item.

Where Else This Works

Any advertiser still running a legacy cable or linear-only buy with no attribution attached should hear this case study before assuming the channel itself is the problem. Prove performance first.

Automotive1 Market · 1 Month · March 2025

Tier 3 Domestic Auto Dealer

Website Attribution + Polk New Car Sales Attribution

$1.8M

in new-vehicle revenue verified against DMV sales records within 60 days, tied directly to media exposure.

Facing tariff-driven consumer hesitation, a domestic dealer needed to stand out in a crowded, uncertain market and prove the campaign didn't just drive clicks, it drove actual vehicle sales.

Four Polk intender audiences: EV, Domestic SUV, Truck, and Lease-Expiring Domestic

Website attribution measuring new and used vehicle response

Polk New Car Sales Attribution tying media exposure directly to DMV-verified vehicle purchases

1.4K

Website Visits

187

New Vehicle Responses

New Vehicles Sold

$1.8M

New Vehicle Revenue (60 Days)

The bottom line: The dealer was able to see media exposure tied directly to 53 sold vehicles and $1.8M in new-vehicle revenue within 60 days, and extended the campaign on the strength of that closed-loop proof.

Why It Matters

This is the gold standard of attribution: not leads, not clicks, actual verified units sold and revenue attached to the media plan. That's the number that gets a budget renewed without a debate.

Where Else This Works

Any big-ticket purchase business, auto, real estate, boats and RVs, major home renovation, should be pushing toward this same closed-loop model: tie ad exposure to the actual sale, not just the click before it.

Agency PartnershipNational Agency Partnership

R/West Media Agency

Transparency, Reporting & Network Access

As clients shifted from traditional TV toward streaming, R/West found itself unable to get real campaign transparency or granular insight from other OTT vendors, which limited how much value it could deliver to its own clients.

Direct relationships with premium branded networks and publishers, including live sporting events

Custom reporting down to the network level for every client campaign

Full delivery transparency across long-form and live-streaming inventory

“It's been a refreshing experience working with Premion. Premion has been able to show me everything I have asked for!”
Will Taylor, Sr. Media Strategist, R/West Media Agency

The bottom line: R/West gained the network-level transparency and custom reporting it needed to reach cord-cutters and cord-nevers with confidence, and to prove that value back to its own client roster.

Why It Matters

For an agency, the product isn't inventory, it's the ability to prove value to their own clients. Transparency and reporting depth is what actually gets trusted with more budget.

Where Else This Works

Multi-location dealer groups, franchise networks, and any client sophisticated enough to work through an agency should expect, and can now ask for, this same level of network-level reporting before committing spend.

Automotive25+ Markets · 3.5 Years · May 2022–Sept 2025

Automotive Marketing Agency

Agency Revenue Growth + Dealership Growth

growth in active dealerships, from 10 to 70, over a 3.5-year partnership.

An automotive marketing agency wanted a CTV/OTT partner that could deliver premium reach and measurable results across a growing national dealer roster, and moved away from a platform-centric model (The Trade Desk) toward a hands-on strategic partnership.

Custom automotive audience segments with precision ZIP targeting driven by dealer sales performance

Hands-on campaign management across hundreds of individual dealership campaigns

Integrated reporting built directly into client dashboards for faster optimization decisions

+560%

Agency Revenue Growth, 2022–2025

Increase in Active Dealerships

Active Dealerships (from 10)

3.5 Yrs

Continuous Partnership

The bottom line: Over three and a half years, the agency's revenue grew 560% and its active dealership count grew sevenfold, from 10 to 70, spanning more than 25 markets nationwide.

Why It Matters

This is what compounding trust looks like over years, not months. Moving from a self-serve platform to a managed strategic partnership didn't just add a few clients, it multiplied both revenue and roster size at scale.

Where Else This Works

Franchise networks and multi-location groups (auto, home services, healthcare) currently running ads through a self-serve DSP should weigh this: a managed partnership scaled this agency's book of business further than a platform ever did alone.

Banking + Finance1 Market · 12 Months · Jan–Dec 2024

Financial Advisor

Total TV Strategy

10 Yrs

younger the average lead became, from 58 to 48, the exact shift the client set out to make.

A widespread perception that financial advisors are distant and exclusive was blocking an emerging firm from connecting with a younger generation of investors it wanted to reach.

Local broadcast (A35-54) across news, sports, and Olympics dayparts

LGBTQ station sponsorship during Pride Month to signal inclusivity

Premion CTV/OTT targeting Financial Service Intenders and LGBTQ audiences in June

OTT pre-roll retargeting to reinforce the message with active younger investors

3.2M

Broadcast Impressions / 155 Spots

+3X

Lead Volume Growth, YoY

Avg. Lead Age (from 58)

10 Yrs

Younger Average Lead

The bottom line: Lead volume tripled year-over-year and the average lead got ten years younger, from 58 to 48, alongside the single biggest year-over-year investment portfolio gain in company history.

Why It Matters

The media plan was built to prove a specific point, not just drive volume: that this firm is approachable to a younger investor. The result wasn't just more leads, it was the right leads, exactly the demographic shift the client set out to make.

Where Else This Works

Any professional-services brand, financial, legal, medical, insurance, trying to shake an "exclusive" or "outdated" reputation can use this same blend: visible community sponsorship paired with precision streaming to shift not just how many people call, but who calls.

Healthcare1 Market · 8 Months · Apr–Dec 2024

Local Cancer Treatment Center

Total TV · Reach Extension + Website Attribution

92%

of streaming households had never seen the broadcast campaign at all, real incremental reach, not the same viewers twice.

A local multidisciplinary cancer treatment center needed to raise local awareness, reach prospective new patients, and prove the campaign was actually driving qualified traffic to its website.

Local broadcast news (Adults 35+) for broad branding and awareness

Premion CTV/OTT using Crossix HIPAA-compliant cancer healthcare targeting

OTT retargeting layered on top of broadcast and streaming exposure

Reach extension measurement to quantify incremental audience beyond broadcast

2.4M

Broadcast Impressions / 140 Spots

92%

OTT/CTV HHs Incremental to Broadcast

46K

Incremental Households Reached

48%

Website Visitors Taking Action

The bottom line: 92% of the households reached through streaming had never been exposed to the broadcast campaign at all, delivering 46,000 truly incremental households and establishing the center as a key community resource.

Why It Matters

The headline number here is incrementality, not reach. Proving that streaming finds nearly all-new households, not the same broadcast viewers twice, is exactly the case a healthcare provider needs to justify the added spend.

Where Else This Works

Hospital systems, specialty clinics, and any healthcare provider running a "come see us" awareness campaign should ask for this same incrementality measurement before assuming their broadcast buy already covers the market.

Home Services1 Market · 3 Months · Mar–May 2024

HVAC Company

Total TV · Website Attribution + OTT Retargeting

+45%

more visits per impression when creative was matched to real-time weather, on the same media budget.

In a category full of confusing pricing and too many competitors, an established HVAC company wanted to educate consumers on its flat-rate pricing and build long-term customer relationships, not just chase one-time jobs.

Local broadcast (A45+) in early morning and weekend news, plus a secondary station for added reach

Premion CTV/OTT targeting HVAC intenders across the top 50 ZIP codes in-market

Creative swapped by weather and seasonality in real time

OTT pre-roll retargeting to re-engage streaming audiences

1.55M

Broadcast Impressions

1,281

Website Visits

32%

Took Further Action

+45%

Visits per Impression, Weather Creative

The bottom line: Creative that matched real-time weather conditions generated 45% more visits per impression than every other creative running in the campaign, on the same media budget.

Why It Matters

The real lever wasn't more spend, it was smarter timing. Swapping messaging to match a heat wave or cold snap outperformed static creative by a wide margin without costing an extra dollar.

Where Else This Works

Any seasonal home-services business, HVAC, lawn care, pool service, pest control, can apply this directly: creative tied to real-time conditions is one of the cheapest ways to lift response on a budget that's already committed.

Restaurants & QSR1 Market · 3 Months · Sept–Nov 2025

Regional Pizza Chain

Website Attribution · Casual Dining

1.3

checkout clicks per visitor, proof customers were ordering again, not just browsing.

In a market flooded with delivery deals and endless options, a regional pizza chain needed to cut through the noise, win new customers, and prove the campaign actually drove online orders, not just awareness.

Adults 18+ and QSR Intenders as the core audience

Precision ZIP-radius targeting around each individual location

Website attribution measuring visits, repeat visitation, and online-order conversion

939K

Delivered Impressions

5.8K

Attributed Unique Visitors

7.6K

Checkout Clicks

1.3

Sales per Visitor

The bottom line: The campaign generated 1.3 checkout clicks per attributed visitor, meaning a meaningful share of customers ordered more than once inside the 15-day attribution window, not just browsed the menu.

Why It Matters

1.3 orders per visitor is proof of repeat business, the hardest thing to fake in restaurant marketing. This wasn't curiosity clicks, it was people coming back to order again.

Where Else This Works

Restaurants, QSR, and any multi-location local business competing against delivery-app noise can use this same radius-targeting-plus-checkout-attribution model to prove repeat revenue, not just reach, to a skeptical owner.

Curious what this looks like for your business?

Every case study above started with a conversation about the actual problem, not a channel.