What I Do
I don't sell channels. I sell outcomes.
Depending on your business, customer journey, and budget, I build strategies that might include one or more of these components. The goal is always the same: find your next customer and give them a reason to choose you before a competitor does. Every recommendation is built from scratch around your business.
The Strategy Components
Share of Voice
Sponsorships give your brand the only seat in the room.
Credibility That Converts
Your ad runs alongside anchors Charlotte already trusts. That association does the heavy lifting before your message even lands.
Reach the In-Market Buyer
Target people actively searching for what you sell , not a broad demographic that might be interested someday.
Built Around Your Business
No off-the-shelf media plans. Every strategy starts with your customer journey, your budget, and the outcome you're actually after.
Built Around You, Not a Package
Every strategy starts with a real conversation about your customer journey, your budget, and the outcome you're actually chasing. Collaborative by design. No off-the-shelf packages.
Our Most Recommended Approach
Total TV
Broadcast + Streaming, working together
Broadcast builds the foundation
Broadcast gives you reach across the Charlotte DMA, consistent frequency so your name sticks, and the credibility that comes from appearing alongside WCNC and MBC, brands your customers already trust. That credibility lifts everything else. It builds the name recognition that makes your streaming and digital efforts convert at a higher rate.
Streaming handles the precision
Streaming layers in the targeting that broadcast can't offer: reaching the individuals who have specifically shown interest in your product or service, in any ZIP code or market in the country, at the moment intent is highest. Then we retarget those same people with a digital ad, reinforcing the message across screens. No geographic ceiling.
Why the combination wins
Most businesses pick one or the other. That's a false choice. Broadcast and streaming serve different parts of the customer journey, and together they create unduplicated reach. You're growing your audience, not just cycling through the same viewers twice.
The broadcast side builds credibility with the broad market. The streaming side captures the buyers actively looking for what you offer. Combined, you get the widest possible audience and the tightest possible targeting, which means less wasted ad spend and more of your budget working toward customers who are actually in market. That's what makes Total TV the strategy we recommend most often.
Not sure which approach fits your business? Call or email. I'll point you in the right direction.