What I Do
Every channel serves one goal: your outcome.
Depending on your business, customer journey, and budget, I build strategies from WCNC's trusted local news, Premion's precision streaming and live sports, Crossix's HIPAA-compliant health targeting, and Premium Peacock's live sports inventory. The goal is always the same: find your next customer and give them a reason to choose you before a competitor does.
The Strategy Components
Share of Voice
Sponsorships give your brand the only seat in the room.
Credibility That Converts
Your ad runs alongside anchors Charlotte already trusts. That association does the heavy lifting before your message even lands.
Reach the In-Market Buyer
Target people actively searching for what you sell , not a broad demographic that might be interested someday.
Built Around Your Business
No off-the-shelf media plans. Every strategy starts with your customer journey, your budget, and the outcome you're actually after.
We're not known for sticking to just one approach. Broadcast, streaming, retargeting, and sponsorships work together, not in isolation, and that combination is what produces the higher ROI.
Built Around You, Not a Package
Every strategy starts with a real conversation about your customer journey, your budget, and the outcome you're actually chasing. Collaborative by design. No off-the-shelf packages.
The Strategy Components
Share of Voice
Sponsorships give your brand the only seat in the room.
Credibility That Converts
Your ad runs alongside anchors Charlotte already trusts. That association does the heavy lifting before your message even lands.
Reach the In-Market Buyer
Target people actively searching for what you sell , not a broad demographic that might be interested someday.
Built Around Your Business
No off-the-shelf media plans. Every strategy starts with your customer journey, your budget, and the outcome you're actually after.
We're not known for sticking to just one approach. Broadcast, streaming, retargeting, and sponsorships work together, not in isolation, and that combination is what produces the higher ROI.
Built Around You, Not a Package
Every strategy starts with a real conversation about your customer journey, your budget, and the outcome you're actually chasing. Collaborative by design. No off-the-shelf packages.
The Inventory Behind Every Campaign
How Each Piece Folds Into Your Campaign
The Media Behind The Strategy
Four distinct products, one strategy. Which ones we use, and how much weight each one carries, depends entirely on your business and your customer.
Local Trust, Built In
WCNC Trusted News
Every campaign starts with alignment to a name Charlotte already trusts. Running your message alongside WCNC's local news puts your brand next to the journalism this market turns on every night, and that credibility transfers directly onto you. It's how a local business becomes a household name instead of just another ad in the rotation, and how you get in front of loyal, appointment-viewing audiences that streaming alone can't reach.
Precision Targeting, Zero Wasted Spend
Premion
Premion lets me pinpoint the exact customer profile that matches your business, not a broad demographic guess. That precision keeps ad dollars from leaking out to people who were never going to buy, and puts your message in front of the households most likely to convert into a consult, a client, or a customer.
Plus, 100% live sports inventory
Premion also puts you inside the moments people watch live and undistracted: NFL, NBA, NHL, NCAA, PGA, Premier League, NASCAR, and every postseason run, with reporting delivered at the game level so you know exactly how many spots ran in which specific game. Our new HomeTeam Live inventory takes it further: in Charlotte, that means access to 100% of Carolina Panthers football spots, about as close to guaranteed local relevance as a media buy gets.
HIPAA-Compliant Health Targeting
Crossix
For healthcare clients, Crossix is how we get specific without stepping over the compliance line. It's fully HIPAA-compliant health targeting, built to focus in on a defined health segment and follow that reach all the way to a booked appointment, not just an impression.
100% Live Sports, Delivered Locally
Premium Peacock
Premium Peacock gives clients access to 100% live sports inventory across 100% Peacock and NBC Sports content, delivered at the local household level. It's a premium, brand-safe sports environment without the national waste, your message reaching real local households during the moments they're actually watching.
Why they're built to blend, not stack
Most businesses pick one channel and hope. That's a false choice. WCNC's local trust, Premion's precision and live sports reach, Crossix's compliant health targeting, and Premium Peacock's national-caliber sports inventory each solve a different part of your customer journey. Used together, they create unduplicated reach: you're growing your audience, not cycling through the same viewers twice.
Broadcast builds the credibility. Premion and Crossix bring the precision. Premium Peacock adds the scale of live sports without the guesswork. Combined, you get the widest possible audience and the tightest possible targeting, which means less wasted ad spend and more of your budget working toward customers who are actually in market. That's the blend I build every strategy around.
Not sure which mix fits your business? Call or email. I'll point you in the right direction.