About

I didn't get into media sales to sell media.

I got into it because I'm genuinely interested in how businesses grow.

I've worked with everyone from solo practitioners (law firms, med spas, independent roofing companies) to regional chains and franchises. I've watched what works and what doesn't. I've learned that most businesses aren't struggling with awareness. They're struggling with relevance. They need to reach the right customer, at the right moment, with the right message.

That's where strategy comes in. Not the industry buzzword version. The real version: sitting down with you, understanding your business deeply enough to know where your next customer is actually looking, what message will move them, and building something around that, not around a package I was told to sell. Every strategy I deliver is personalized. Every conversation is collaborative. That's not a pitch. It's how I actually work.

My Approach

I Lead With Questions, Not Pitches

In our first conversation, I'm not selling you anything. I'm asking you about your customer journey, your current marketing spend, and what's actually working. Most of my best insights come from listening, not talking. That's not false modesty. It's how you build a real strategy instead of a package.

I Think Horizontally

Your customer doesn't think in channels. They don't separate TV from streaming from digital. They just exist in a world where they see your message, or they don't. I build integrated strategies that meet them wherever they are: on their living room TV, on their phone while scrolling, on their computer researching options. One cohesive message, multiple touchpoints, real frequency.

I Obsess Over Attribution

You want to know what worked. So do I. We don't rely on impressions or reach or other metrics that sound good but don't tell you anything. We track the actual customer path: did they see your message, did they visit your website, did they call, did they come in, did they buy. Attribution is messy, but it's also where the real answers are.

I Work Quarterly, Not Monthly

Sustainable growth doesn't happen overnight. I recommend building strategy in 13 week blocks. That gives us time to test, measure, optimize, and actually see what sticks. It also means we're not constantly pivoting. We're building real momentum.

I Run It Like It's Mine

I curate every recommendation the way I'd want it built if this were my own business. If I wouldn't spend my own marketing dollars on it, I won't suggest you spend yours. That's not a tagline. It's how I actually work.

Personal Background

I majored in advertising at the University of South Carolina, and that's where the passion started: building campaigns that actually convert, not just campaigns that look good in a portfolio. I moved to Charlotte because the market felt right: growing, diverse, lots of businesses willing to think differently about how they reach customers. When I'm not building media strategies with my team, I'm reading about business, talking to founders and operators about what they're trying to build, and thinking about what the next evolution of media buying looks like.

I'm not trying to be the smartest person in the room. I'm trying to be the most useful person in the room. For you, that means a consultant, backed by a full team, who actually understands your business, treats it like his own, and has the people and the data to move the needle.