About
Genuinely curious about how your business grows.
Every strategy starts with understanding your customers, then building the media plan around them.
Miles Dailey
Senior Marketing Consultant
I've worked with everyone from solo practitioners (law firms, med spas, independent roofing companies) to regional chains and franchises. I've watched what works and what doesn't. I've learned that most businesses aren't struggling with awareness. They're struggling with relevance. They need to reach the right customer, at the right moment, with the right message.
That's where strategy comes in: sitting down with you, understanding your business deeply enough to know where your next customer is actually looking, what message will move them, and building a plan around that. Every strategy I deliver is personalized. Every conversation is collaborative, because the best results come from working toward your goals together.
My Approach
Your Business, Understood First
Our first conversation is about you: your customer journey, your current marketing spend, and what's actually working today. Listening closely up front is what makes it possible to build a strategy around your business, instead of handing you a generic package.
One Message, Every Touchpoint
Your customers experience your brand as one continuous story, on their living room TV, on their phone while scrolling, on their computer while researching. I build integrated strategies that meet them at every one of those moments with one cohesive message and real frequency.
Attribution You Can Actually Trust
You want to know what worked, and so do I. Together we track the real customer path: did they see your message, did they visit your website, did they call, did they come in, did they buy. It's where the answers that actually grow your business live.
Built for Sustainable Momentum
Real growth compounds over time, so I build strategy in 13-week blocks. That gives us room to test, measure, and optimize, so every quarter builds on the last instead of starting over.
Treated Like It's My Own Business
I curate every recommendation the way I'd want it built if this were my own business, because that's the standard your marketing dollars deserve.
Personal Background
I majored in advertising at the University of South Carolina, and that's where the passion started: building campaigns that move the needle for the businesses running them. I moved to Charlotte because the market felt right: growing, diverse, lots of businesses willing to think differently about how they reach customers. When I'm not building media strategies with my team, I'm reading about business, talking to founders and operators about what they're trying to build, and thinking about what the next evolution of media buying looks like.
My goal in every room is to be the most useful person in it. For you, that means a consultant, backed by a full team, who actually understands your business, treats it like his own, and has the people and the data to move the needle.